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Pepsico and The Arms Race Against Coke
Prima Kris@prima-kris · video 51 of 151
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Description
Pepsico vs. Coca-Cola - a real war of giants that unfolded not only on store shelves, but also in the minds of millions of people. In this video I will tell you how these two brands organized a real “arms race” to become the leader in the market of soft drinks. Who won, and what trace did this struggle leave in history?
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