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History of Brands: Burberry Trench Ep4
Vlada Miller@vlada-miller · video 28 of 28
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Description
In this video, I’ll tell you how the trench coat became one of the most legendary pieces in Burberry’s history and turned into a true symbol of the brand. You’ll find out what it was originally designed for, why it became an essential part of military gear, and how something created for the harsh conditions of the past eventually became a fashion icon of today. I’ll also explain how the trench coat brought Burberry enormous popularity and millions of dollars, and why, decades later, it still remains one of the most recognizable pieces in the fashion world. This is the story of how a military necessity became a modern fashion legend. Enjoy watching!
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